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Company Vision

Mission

We are committed to providing quality services and products to customers in the sports-inspired and lifestyle industry, promoting high quality of healthy living, as well as delivering sustainable and profitable growth for our shareholders and employees.

Goal

To be the strongest and most innovative multi-channel retailer in sports-inspired and lifestyle industry – the customers’ No.1 choice and the brand’s best partner in China.

Pou Sheng International (Holdings) Limited was founded in 1990s. Starting from a small regional company as a retail distributor of a single brand, with efforts of more than a decade, it has established a basic business framework and recruited a team of talents, thereby laying a foundation for sustainable growth and business expansion. We started the integration stage early in this century. Marked by our listing on the Hong Kong Stock Exchange in June 2008, we, capitalizing on our abundant capital and strong assimilation capability in terms of business and management, completed the establishment of our business layout for the sports goods retail industry in China, and formed an integrated and comprehensive management system. Subsequently, Pou Sheng International stepped into a new phase of achieving a qualitative leap through reform and innovation, marching toward the goal of becoming the top retailer in the field of sports life style in China.

After twenty years of unremitting efforts, the turnover of Pou Sheng International as of today exceeds RMB12 billion. With more than 8,000+ directly and indirectly operated retail outlets and franchised stores with over 20,000 direct employees, we established a retail distribution network covering China, Hong Kong and Taiwan. Leveraging on the in-house competent professionals, as well as the flexibility in operating various different business formats, such as directly operated retail outlets, franchised wholesale, participation in Sports City in the form of investment attraction and brand licensee, Pou Sheng International has achieved remarkable results. Pou Sheng International maintains close cooperation with brand owners for mutual benefits, and is committed to becoming the best partner of sports and leisure brands. We are the dealer of all top-tier renowned brands, and more new brands will be introduced to enrich our product mix so as provide more sports equipment and fashion & leisure products for consumers.

From the cultural aspect, the success of Pou Sheng International is reflected in its commitment to the corporate philosophy of dedication, loyalty, innovation and service, which is the basis of Pou Sheng International’s positioning in the society and its intrinsic logic. In different phases, we have translated our abstract cultural concepts into direct and yet simple code of conduct for staff, made every effort to create good team spirit and pleasant work atmosphere and pushed forward the progress of each business function by encouraging employees’ positive attitude and facilitating the desired practice.

In this new phase, we will focus on the development of our own channel brand name “YY-sports” to provide consumers with quality products and services, “customers always come first”. We believe Pou Sheng International will be able to create a new era and turn a new page in its continue developing history.

Xinjiang Division
Xinjiang Division, established in April 2007, takes full charge of the business operation and management of a number of renowned international sports & leisure life style brands. It has set up sales POSs at various mega shopping malls in Xinjiang, and has preliminarily formed a cross-region and systematic retail service network. Xinjiang Division upholds the corporate belief of “Dedication, Loyalty, Innovation, Service”, and is committed to establishing a modern retail enterprise with standardized operation, management, and services.
Urumqi
Shanxi Division
Since its establishment on November 1st 2004, Shanxi Division has upheld the business philosophy of “Dedication, Loyalty, Innovation and Service” and maintained a momentum of rapid growth. As of to date, we have formed a massive scale composed of nearly 200 stores and more than 1,000 employees, supported by an efficient business team. “Higher, Faster, Stronger” is not only the motto of modern Olympic Games, but also the motto of every team member of Shanxi Division.With continue growth efforts for over a decade, from Xi’an as the base, our business presence has been extended to Gansu, Ningxia, Qinghai and Wuhan.
Xi’an
Sichuan-Chongqing Division
Sichuan-Chongqing Division, established in March 2004, has approximately 1,000 employees with nearly 200 stores, taking charge of the business operation and management of a number of renowned international sports & leisure life style brands in Sichuan. Despite intense market competition, Sichuan-Chongqing Division is now one of the biggest retailer of sports & leisure life style brands in the Sichuan-Chongqing region after a decade’s of hard work. Currently, its business presence has been extended to Tibet, known as the roof of the world.
Chengdu
Sichuan-Chongqing Division
Sichuan-Chongqing Division, established in March 2004, has approximately 1,000 employees with nearly 200 stores, taking charge of the business operation and management of a number of renowned international sports & leisure life style brands in Sichuan. Despite intense market competition, Sichuan-Chongqing Division is now one of the biggest retailer of sports & leisure life style brands in the Sichuan-Chongqing region after a decade’s of hard work. Currently, its business presence has been extended to Tibet, known as the roof of the world.
Chongqing
Guizhou Division
Guizhou Division, established in May 2005, is the retailer of many international sports & leisure life style brands and operates about 100 stores. Since 2007, Guizhou Division has started the stage of rapid growth and comparative advantages have also been established. With the excellent corporate culture, abundant team efforts and growing market demand, Guizhou Division has become the market leader of sports & leisure life style brands in Guizhou, and will make every endeavor to secure a foothold in the market of Yunnan.
Guiyang
Guangdong-guangxi Division guangxi branch
Guangdong-guangxi Division guangxi branch, established in December 2005, is the longest-standing division of Pou Sheng, takes full charge of the business operation, and manage various renowned international sports & leisure life style brands in large and medium-sized cities (including Guangzhou, Nanning and Hainan Island) within the region. After ten years of relentless effort, Guangdong-guangxi Division guangxi branch has become a leading retailer in the regional market of sports & leisure life style brands. Tapping various kinds of marketing activities and extensive service coverage in addition to the provision of top-tier products, Guangdong-guangxi Division guangxi branch expects to stay closer with consumers, thus truly realizing “bi-directional communication with customers”.
Nanning
Henan Division
Henan Division, established in 2006, operate and manage several of reputable domestic and international sports & leisure life style brands across large and medium-size major cities in Henan. With approximately 1,000 employees in over 200 stores, Henan Division has become the leader of the retail market of sports & leisure products in Henan region. Located in the central part of China, Henan Division will surely become one of a core area that contributing to the booming growth of Pou Sheng Group in the future.
Zhengzhou
Shanxi-Hebei Division shanxi branch
Shanxi-Hebei Division shanxi branch, with a strong sense of business integration and cultural fusion, has rapidly completed the integration of companies into Pou Sheng’s culture. While upholding merits of the formerly acquired companies, Pou Sheng’s philosophy has also been assimilated by Shanxi-Hebei Division shanxi branch to grow the business in a healthy, steady and sustainable manner. With hundreds of directly operated retail outlets covering large and medium-sized cities in Hebei province, we have become the most preferred retailer in the sports & leisure life style industry in Hebei. Shanxi-Hebei Division shanxi branch is now at the stage of rapid growth, and it has also extend business presence into Inner Mongolia. In 2015, Shanxi-Hebei Division shanxi branch works with unprecedented team spirit and passion with a common goal to create new record high business results for Shanxi-Hebei Division shanxi branch.
Taiyuan
Liaoning dalian Division
Liaoning dalian Division, established in September 2002, takes full charge of the business operation, management and sales activities of renowned international sports & leisure life style brands in Dalian, Dandong, Yingkou and Panjin. With relentless efforts for more than a decade, Liaoning dalian Division has become the leader of the retail market of local sports & leisure life style brands.
Dalian
Hunan Division
Hunan Division was established in 1997. With unremitting efforts for more than a decade, it has become the largest r of sports & leisure life style brands in Hunan. By virtue of gathering a number of renowned international sports & leisure life style brands, Hunan Division is leading the new trend of sports & leisure life style in the Hunan region with an energetic and avant-garde store image as well as its professional and quality services.
Changsha
Jiangxi Division
Pou Sheng Jiangxi Division was established in 2005. With efforts in market consolidation and integration, it has become the biggest sports & life style product retailer in Jiangxi, distributing various top-tier international brands, with more than 100 directly operated retail outlets and franchisees stores covering all major cities and counties of Jiangxi province.
Nanchang
Zhejiang Division
Zhejiang Division, established in 2003, is engaged in the distribution of various domestic and international top-tier sports & leisure life style brands through over 500 stores across major cities and counties in Zhejiang. Sales coverage have also been extended to lower tiers cities and towns of developing areas.
Zhejiang
Guangdong-Guangxi Division
Guangdong-Guangxi Division, established in December 2005, is the longest-standing division of Pou Sheng, takes full charge of the business operation, and manage various renowned international sports & leisure life style brands in large and medium-sized cities (including Guangzhou, Nanning and Hainan Island) within the region. After ten years of relentless effort, Guangdong-Guangxi Division has become a leading retailer in the regional market of sports & leisure life style brands. Tapping various kinds of marketing activities and extensive service coverage in addition to the provision of top-tier products, Guangdong-Guangxi Division expects to stay closer with consumers, thus truly realizing “bi-directional communication with customers”.
Guangzhou
The headquarters of Pou Sheng International in Hong Kong
The headquarters of Pou Sheng International in Hong Kong is mainly composed of Administrative, Company Secretarial, Finance and other functional departments. The Company Secretarial Department supports the Board of Directors of the Company and its committees upholding strong corporate governance principles and adhering with statutory and regulatory compliances. It coordinates with other departments in preparing the company’s financial reports, announcements and other corporate documents to the shareholders and organizing the annual and special general meetings, and to offer a wide range of routine company secretarial services for the group companies. Finance Department, inter alia, responsible for the establishment of finance accounting system in accordance with Hong Kong Financial reporting Standards, timely and accurate preparation of financial statements of the company and the group, and to provide accurate and timely financial information to the management for their decision-making.
Hongkong
Anhui Division
Anhui Division, established in 2007, has over one thousands of employees working across the Jianghuai region. It is responsible for the business operation and management of dozens of renowned international sports brands in Anhui. Through excellent management with high growth for a decade, Anhui Division has become the most profitable retailer of top-tier sports brands, with the widest coverage and the largest business scale in Anhui.
Hefei
Jiangsu nanjing Division
Nanjing was a city of China’s Olympic dream, and Jiangsu nanjing Division was duly established there on August 2nd 2006. Through years of efforts by the team, it has become an important retailer of sports brands in the market of Nanjing, and is the dealer of a number of sports & leisure brands with over 400 employees working at about 80 directly operated retail outlets in Nanjing, Zhenjiang, Yangzhou, Yancheng, Lianyungang, Huaian, Suqian and Xuzhou.
Nanjing
Shanghai Division
Shanghai, a prosperous market place, is one of the city in China that attracts the presence of almost all of renowned brands. Shanghai Division based on “Innovation”, one of the core value of Pou Sheng, set up a retail innovation incubator trial zone in Shanghai in January 2014. Building on top of the existing operation, Shanghai Division is committed to develop and explore new business models, new operation processes and new retail formats, help extending Pou Sheng’s lead in the retail industry.
Shanghai
Shandong Division
Shandong Division, established in August 2005, is mainly engaged in the retail and wholesale of sports & leisure life style supplies, as well as the establishing and managing various formats of sales channels. It has set up sales outlets across major cities and shopping malls in Shandong. Shandong Division is committed to becoming the strongest and most innovative retailer focused on professional sports & leisure supplies in Shandong, and also the most preferred retailer of consumers. It also aims at becoming the best partner of brand companies. Within Pou Sheng Group, Shandong Division serves as a model with long-term efforts in social welfare and cultural training for employees.
Qingdao
Beijing Division
Beijing Division, established in 2001, is focused on developing the market of sports & leisure life style products across various regions in Beijing, mainly involving the retail and franchising of a number of domestic and international sports & leisure life style brands. It has nearly 400 directly operated retail outlets and more than 2,300 employees. The business of Sports City is also taking shape. The sales volume of Beijing Division has always ranked the top amongst other divisions of the Group.
Beijing
Tianjin Division
Pou Sheng International made a presence in Tianjin in August 2001, and now has nearly 1,000 employees working in over 100 stores. By virtue of its solid business model, stable growth of business scale and steady development, Tianjin Division has held an influential position and an important say in the operation of the sports supplies in Tianjin. In addition to the original and traditional business, Tianjin Division has been actively seeking new breakthroughs by diversifying its business toward the outdoor leisure sector in recent years and has operated in combination with the Group’s abundant resource and the highly efficient process-based sales management system of Tianjin Division.
Tianjin
Liaoning shenyang Division
Liaoning shenyang Division, established in February 2012, takes full charge of the sales operation and management of renowned international sports & leisure life style brands in Shenyang, Anshan, Fushun and Benxi. It has more than 300 stores with nearly 2,000 employees, covering major top-tier shopping malls in Shenyang and surrounding areas, and is also Shenyang people’s first choice for buying sports & leisure life style apparel. Liaoning shenyang Division has been able to adapt itself to the business and corporate culture of Pou Sheng International within a short period of time, and is at the stage of rapid growth now.
Shenyang
Jilin Division
Jilin Division, established in March 2012, takes full charge of the sales operation and management of renowned international sports & leisure life style brands with about 100 stores in Jilin province. Over the past two years, the turnover of Jilin Division has been increasing steadily and its business scale has been expanding also, making it a rising star of Pou Sheng international in the Northeast part of China.
Changchun
Heilongjiang Division
Heilongjiang Division, established in December 2004, is mainly engaged in the retail and wholesale business of top-tier international sports brands with its business presence covering tens of cities across Heilongjiang. It owns more than 200 directly operated retail outlets and franchised stores, and has set up sales POS at premium shopping malls of various districts. In 2014, Heilongjiang Division launched an innovative program named “Sports Supermarket”, which is the pilot project of Pou Sheng’s exploration in the sector of mega store of sports supplies. It brought about relaxed shopping atmosphere and free shopping experience and was characterized by open-end display design, thus providing consumers with real comfort.
Harbin
Jiangsu wuxi Division
Jiangsu wuxi Division is always ready to take challenges and is also able to maintain steady profitability, making it a sports & leisure life style supplies retailer with promising performance in the market of southern part of Jiangsu. With its business presence widely distributed across department stores and shopping malls in Wuxi, the division now owns more than 100 stores and has become the largest retailer of sports & leisure life style brands in Wuxi and Suzhou. During the year and the year to come, Jiangsu wuxi Division will be focused on developing businesses in Changzhou and Nantong, with an attempt to become the most competitive sports & leisure life style retailer in the southern of Jiangxu.
Wuxi
Shanxi-Hebei Division
Shanxi-Hebei Division, with a strong sense of business integration and cultural fusion, has rapidly completed the integration of companies into Pou Sheng’s culture. While upholding merits of the formerly acquired companies, Pou Sheng’s philosophy has also been assimilated by Shanxi-Hebei Division to grow the business in a healthy, steady and sustainable manner. With hundreds of directly operated retail outlets covering large and medium-sized cities in Hebei province, we have become the most preferred retailer in the sports & leisure life style industry in Hebei. Shanxi-Hebei Division is now at the stage of rapid growth, and it has also extend business presence into Inner Mongolia. In 2015, Shanxi- Hebei Division works with unprecedented team spirit and passion with a common goal to create new record high business results for Shanxi-Hebei Division.
Shijiazhuang
Taiwan Division
Taiwan Division, established in October 1999, was a retailer of a single brand at the very beginning. After studying market channel distribution for more than five years and by virtue of strong customer relationships, Taiwan Division became the retailer of a renowned international brands in July 2005, and subsequently registered a sales volume of over one million pairs of shoes for that brand, thus setting a new record for Taiwan. Given the team’s expertise in operation know-how and successful performance, Taiwan Division has eventually introduced more renowned and popular international brands in Taiwan, and delivered remarkable sales results in the meantime. Taiwan Division, being small but exquisite and flexible, is able to respond to challenges from the ever changing market. The operation team has taken the opportunities provided from the market, with its effective team work, to grow the sports & leisure market in Taiwan.
Taiwan
Sichuan-Chongqing Division
Sichuan-Chongqing Division, established in March 2004, has approximately 1,000 employees with nearly 200 stores, taking charge of the business operation and management of a number of renowned international sports & leisure life style brands in Sichuan. Despite intense market competition, Sichuan-Chongqing Division is now one of the biggest retailer of sports & leisure life style brands in the Sichuan-Chongqing region after a decade’s of hard work. Currently, its business presence has been extended to Tibet, known as the roof of the world.
Lhasa
Guizhou Division
Guizhou Division, established in May 2005, is the retailer of many international sports & leisure life style brands and operates about 100 stores. Since 2007, Guizhou Division has started the stage of rapid growth and comparative advantages have also been established. With the excellent corporate culture, abundant team efforts and growing market demand, Guizhou Division has become the market leader of sports & leisure life style brands in Guizhou, and will make every endeavor to secure a foothold in the market of Yunnan.
Kunming
Shanxi Division
Since its establishment on November 1st 2004, Shanxi Division has upheld the business philosophy of “Dedication, Loyalty, Innovation and Service” and maintained a momentum of rapid growth. As of to date, we have formed a massive scale composed of nearly 200 stores and more than 1,000 employees, supported by an efficient business team. “Higher, Faster, Stronger” is not only the motto of modern Olympic Games, but also the motto of every team member of Shanxi Division.With continue growth efforts for over a decade, from Xi’an as the base, our business presence has been extended to Gansu, Ningxia, Qinghai and Wuhan.
Xining
Shanxi Division
Since its establishment on November 1st 2004, Shanxi Division has upheld the business philosophy of “Dedication, Loyalty, Innovation and Service” and maintained a momentum of rapid growth. As of to date, we have formed a massive scale composed of nearly 200 stores and more than 1,000 employees, supported by an efficient business team. “Higher, Faster, Stronger” is not only the motto of modern Olympic Games, but also the motto of every team member of Shanxi Division.With continue growth efforts for over a decade, from Xi’an as the base, our business presence has been extended to Gansu, Ningxia, Qinghai and Wuhan.
Lanzhou
Shanxi Division
Since its establishment on November 1st 2004, Shanxi Division has upheld the business philosophy of “Dedication, Loyalty, Innovation and Service” and maintained a momentum of rapid growth. As of to date, we have formed a massive scale composed of nearly 200 stores and more than 1,000 employees, supported by an efficient business team. “Higher, Faster, Stronger” is not only the motto of modern Olympic Games, but also the motto of every team member of Shanxi Division.With continue growth efforts for over a decade, from Xi’an as the base, our business presence has been extended to Gansu, Ningxia, Qinghai and Wuhan.
Yinchuan
Shanxi-Hebei Division
Shanxi-Hebei Division, with a strong sense of business integration and cultural fusion, has rapidly completed the integration of companies into Pou Sheng’s culture. While upholding merits of the formerly acquired companies, Pou Sheng’s philosophy has also been assimilated by Shanxi-Hebei Division to grow the business in a healthy, steady and sustainable manner. With hundreds of directly operated retail outlets covering large and medium-sized cities in Hebei province, we have become the most preferred retailer in the sports & leisure life style industry in Hebei. Shanxi-Hebei Division is now at the stage of rapid growth, and it has also extend business presence into Inner Mongolia. In 2015, Shanxi- Hebei Division works with unprecedented team spirit and passion with a common goal to create new record high business results for Shanxi-Hebei Division.
Hohhot
Hubei Market development committee
Since its establishment on November 1st 2004, Hubei Market development committee has upheld the business philosophy of “Dedication, Loyalty, Innovation and Service” and maintained a momentum of rapid growth. As of to date, we have formed a massive scale composed of nearly 200 stores and more than 1,000 employees, supported by an efficient business team. “Higher, Faster, Stronger” is not only the motto of modern Olympic Games, but also the motto of every team member of Hubei Market development committee.With continue growth efforts for over a decade, from Xi’an as the base, our business presence has been extended to Gansu, Ningxia, Qinghai and Wuhan.
Wuhan
Guangdong-Guangxi Division
Guangdong-Guangxi Division, established in December 2005, is the longest-standing division of Pou Sheng, takes full charge of the business operation and management of renowned international sports & leisure life style brand names in various large and medium-sized cities (including Guangzhou, Nanning and Hainan Island) within the region. After ten years of relentless effort, Guangdong-Guangxi Division has become a leading enterprise in the regional market of sports & leisure life style brand names. Tapping various kinds of marketing activities and extensive service coverage in addition to the provision of top-tier products, Guangdong-Guangxi Division expects to stay closer with consumers, thus truly realizing the belief of “understanding each other via sports activities”.
Haikou
Fujian Division
Fujian Division, established in September 2004, has two offices in Quanzhou and Xiamen respectively, responsible for the operation of various top international brands. As of the end of 2013, Fujian Division owned more than 100 directly operated retail outlets and had nearly 1,000 employees. With over a decade of operation, Fujian Division has been expanding the market share.
Fuzhou

Mr. LEE, Shao-Wu

LEE, Shao-Wu, is the CEO of the Company and has been an executive director of the Company since February 2017. He once was the acting CEO from 6 February 2017 to 23 March 2017. Mr. Lee is also a director of certain indirect wholly-owned subsidiaries of the Company. He holds a Master of International Business Administration Degree granted by Chinese Culture University in Taiwan and a Bachelor of Mechanical Engineering Degree granted by National Central University in Taiwan. Mr. Lee was the managing director of Barits Securities (HK) Ltd before he joined InfoVision Optoelectronics (Kunshan) Co., Ltd., a TFT-LCD panel manufacturer in China, as CFO and vice president of administration center in 2004. Mr. Lee was an executive director of Yue Yuen Industrial (Holdings) Limited during the period from January 2011 to 5 February 2017. Mr. Lee is currently the head of strategic investment of Pou Chen Corporation.

Ms. CHANG, Su-Ching

CHANG, Su-Ching, was appointed as the vice president of finance department of the Company in September 2011. She is also a director of various subsidiaries of the Company and a supervisor of a subsidiary of the Company. Ms. Chang graduated with a Master degree in Finance from National Taiwan University. She has more than 20 years’ working experience in treasury, cash management and financial planning.

Mr. CHEN Hang

CHEN Hang, was appointed as the vice president of marketing management department of the Company in September 2016. He graduated from Oriental Institute of Technology, then studied Executive Master of Business Administration at National Chengchi University. Prior to joining the Company, Mr. Chen was the senior commercial director of an international sports brand company and has more than 25 years of experience in strategic planning, sales marketing, retail and operation management in sportswear field.

Mr. WANG Jun

WANG Jun, was appointed as the vice president of brand and merchandizing management department of the Company in April 2014. He is also a director of various subsidiaries of the Company. Mr. Wang graduated from the Department of Marketing of the Capital University of Economics and Business in Beijing. He has extensive experience and achievements in strategic planning, sales marketing, product branding, and retail operation.