Make sports your life!
Discover your persistent passion for sports by providing convenient and fun sports experiences via unique channels full of quality services and products you can access everyday.
Pou Sheng International (Holdings) Limited was founded in 1990s. Starting from a small regional company as a retail distributor of a single brand, with efforts of more than a decade, it has established a basic business framework and recruited a team of talents, thereby laying a foundation for sustainable growth and business expansion. We started the integration stage early in this century. Marked by our listing on the Hong Kong Stock Exchange in June 2008, we, capitalizing on our abundant capital and strong assimilation capability in terms of business and management, completed the establishment of our business layout for the sports goods retail industry in China, and formed an integrated and comprehensive management system. Subsequently, Pou Sheng International stepped into a new phase of achieving a qualitative leap through reform and innovation, marching toward the goal of becoming the top retailer in the field of sports life style in China.
After twenty years of unremitting efforts, the turnover of Pou Sheng International as of today exceeds RMB12 billion. With more than 8,000+ directly and indirectly operated retail outlets and franchised stores with over 20,000 direct employees, we established a retail distribution network covering China, Hong Kong and Taiwan. Leveraging on the in-house competent professionals, as well as the flexibility in operating various different business formats, such as directly operated retail outlets, franchised wholesale, participation in Sports City in the form of investment attraction and brand licensee, Pou Sheng International has achieved remarkable results. Pou Sheng International maintains close cooperation with brand owners for mutual benefits, and is committed to becoming the best partner of sports and leisure brands. We are the dealer of all top-tier renowned brands, and more new brands will be introduced to enrich our product mix so as provide more sports equipment and fashion & leisure products for consumers.
From the cultural aspect, the success of Pou Sheng International is reflected in its commitment to the corporate philosophy of dedication, loyalty, innovation and service, which is the basis of Pou Sheng International’s positioning in the society and its intrinsic logic. In different phases, we have translated our abstract cultural concepts into direct and yet simple code of conduct for staff, made every effort to create good team spirit and pleasant work atmosphere and pushed forward the progress of each business function by encouraging employees’ positive attitude and facilitating the desired practice.
In this new phase, we will focus on the development of our own channel brand name “YY-sports” to provide consumers with quality products and services, “customers always come first”. We believe Pou Sheng International will be able to create a new era and turn a new page in its continue developing history.
LEE, Shao-Wu, is the CEO of the Company and has been an executive director of the Company since February 2017. He once was the acting CEO from 6 February 2017 to 23 March 2017. Mr. Lee is also a director of certain indirect wholly-owned subsidiaries of the Company. He holds a Master of International Business Administration Degree granted by Chinese Culture University in Taiwan and a Bachelor of Mechanical Engineering Degree granted by National Central University in Taiwan. Mr. Lee was the managing director of Barits Securities (HK) Ltd before he joined InfoVision Optoelectronics (Kunshan) Co., Ltd., a TFT-LCD panel manufacturer in China, as CFO and vice president of administration center in 2004. Mr. Lee was an executive director of Yue Yuen Industrial (Holdings) Limited during the period from January 2011 to 5 February 2017. Mr. Lee was also the head of strategic investment of Pou Chen Corporation.
Ms. CHANG, Su-Ching
CHANG, Su-Ching, who was appointed as the vice president of finance department of the Company in September 2011, is currently in charge of operation & business management department and CEO office. She is also a director and supervisor of certain subsidiaries of the Company. Ms. Chang graduated with a Master degree in Finance from National Taiwan University. She has more than 20 years’working experience in treasury, cash management and financial planning.
Mr. CHEN Hang
CHEN Hang, is the executive vice general manager of sports service platform business unit of the Company and also a director of a subsidiary of the Company at the same time. He joined the Company as vice president of sports platform department (previously known as“marketing management department”) in September 2016. He graduated from Oriental Institute of Technology, then studied Executive Master of Business Administration at National Chengchi University. Prior to joining the Company, Mr. Chen was the senior commercial director of an international sports brand company and has more than 25 years of experience in strategic planning, sales marketing, retail and operation management in sportswear field.
Mr. WANG Jun
WANG Jun, is the executive vice general manager of merchandise & retail business unit of the Company and also a director of certain subsidiaries of the Company at the same time. He joined the Company as the vice president of brand & retail management division (previously known as“brand and merchandizing management department”) in April 2014. Mr. Wang graduated from the Department of Marketing of the Capital University of Economics and Business in Beijing. He has extensive experience and achievements in strategic planning, sales marketing, product branding, and retail operation.