On July 19th 2017, First adidas Sports Experience Mini Brand Center in Beijing Huaxi Live made grand opening. The opening was held by YYsports and its strategic partner adidas.
First adidas Sports Experience Mini Brand Center Opened
July 19, 2017, YYsports together with strategic partner adidas in Beijing Wukesong launched the first adidas Sports Experience Mini Brand Center. Through combining the traditional retail stores and sports experience, to create a better interactive space for sports enthusiasts. Designed to bring innovative sports and shopping experiences to young people in Beijing.
At the opening ceremony，PengShuai, the Grand Slam winner, who reached a career high ranking of World No. 1 in women doubles, together with XiangZuo, a rising idol in martial arts fields surprisingly showed up. Mr. Wu Bangzhi, Chairman of YYsports , Mr. Li ShaoWu, the CEO of YYsports and Mr. Roland Auschel, Executive Director of Adidas for Global Sales, Mr. Colin Currie, Managing Director of adidas Greater China, Mr. Adrian Siu, Senior Vice President of Sales Channel Management of adidas, together attended the opening ceremony.
（Mr. Wu Bangzhi, Chairman of YYsports）
（Mr. Li ShaoWu, CEO of YYsports）
（Mr. Colin Currie, Managing Director of adidas Greater China）
At the opening ceremony, the professional athlete, women’s tennis star PengShuai showed up and shared the sports spirit of "created by me" as a female athlete. And Adidas Wuji series' spokesmen XiangZuo as a celebrity coach also brings a wonderful martial arts training courses.
After the ceremony, the guests and the media came to the experience area, watched basketball training, basketball 2V2 match, running training and other creative fitness training experience. In the future, the second floor of the store will open a variety of interactive sports experience, including lucky shot, 2 on 2 basketball game.
Welcome all the sports fans to came to the adidas Sports Experience Mini Brand Center in this summer. Enjoy the infinite possibility that sports can create.