Directly Operated Retail Outlets - Pou Sheng International (Holdings) Limited

Our vision

Make sports your life!

Our mission

Discover your persistent passion for sports by providing convenient and fun sports experiences via unique channels full of quality services and products you can access everyday.

Pou Sheng International (Holdings) Limited was founded in 1990s. Starting from a small regional company as a retail distributor of a single brand, with efforts of more than a decade, it has established a basic business framework and recruited a team of talents, thereby laying a foundation for sustainable growth and business expansion. We started the integration stage early in this century. Marked by our listing on the Hong Kong Stock Exchange in June 2008, we, capitalizing on our abundant capital and strong assimilation capability in terms of business and management, completed the establishment of our business layout for the sports goods retail industry in China, and formed an integrated and comprehensive management system. Subsequently, Pou Sheng International stepped into a new phase of achieving a qualitative leap through reform and innovation, marching toward the goal of becoming the top retailer in the field of sports life style in China.

After twenty years of unremitting efforts, the turnover of Pou Sheng International as of today exceeds RMB12 billion. With more than 8,000+ directly and indirectly operated retail outlets and franchised stores with over 20,000 direct employees, we established a retail distribution network covering China, Hong Kong and Taiwan. Leveraging on the in-house competent professionals, as well as the flexibility in operating various different business formats, such as directly operated retail outlets, franchised wholesale, participation in Sports City in the form of investment attraction and brand licensee, Pou Sheng International has achieved remarkable results. Pou Sheng International maintains close cooperation with brand owners for mutual benefits, and is committed to becoming the best partner of sports and leisure brands. We are the dealer of all top-tier renowned brands, and more new brands will be introduced to enrich our product mix so as provide more sports equipment and fashion & leisure products for consumers.

From the cultural aspect, the success of Pou Sheng International is reflected in its commitment to the corporate philosophy of dedication, loyalty, innovation and service, which is the basis of Pou Sheng International’s positioning in the society and its intrinsic logic. In different phases, we have translated our abstract cultural concepts into direct and yet simple code of conduct for staff, made every effort to create good team spirit and pleasant work atmosphere and pushed forward the progress of each business function by encouraging employees’ positive attitude and facilitating the desired practice.

In this new phase, we will focus on the development of our own channel brand name “YY-sports” to provide consumers with quality products and services, “customers always come first”. We believe Pou Sheng International will be able to create a new era and turn a new page in its continue developing history.

Xinjiang Division

Xinjiang Division, established in April 2007, takes full charge of the business operation and management of a number of renowned international sports & leisure life style brands. It has set up sales POSs at various mega shopping malls in Xinjiang, and has preliminarily formed a cross-region and systematic retail service network. Xinjiang Division upholds the corporate belief of “Dedication, Loyalty, Innovation, Service”, and is committed to establishing a modern retail enterprise with standardized operation, management, and services.

Urumqi

Shanxi Division

Since its establishment on November 1st 2004, Shanxi Division has upheld the business philosophy of “Dedication, Loyalty, Innovation and Service” and maintained a momentum of rapid growth. As of to date, we have formed a massive scale composed of nearly 200 stores and more than 1,000 employees, supported by an efficient business team. “Higher, Faster, Stronger” is not only the motto of modern Olympic Games, but also the motto of every team member of Shanxi Division.With continue growth efforts for over a decade, from Xi’an as the base, our business presence has been extended to Gansu, Ningxia, Qinghai and Wuhan.

Xi’an

Sichuan-Chongqing Division

Sichuan-Chongqing Division, established in March 2004, has approximately 1,000 employees with nearly 200 stores, taking charge of the business operation and management of a number of renowned international sports & leisure life style brands in Sichuan. Despite intense market competition, Sichuan-Chongqing Division is now one of the biggest retailer of sports & leisure life style brands in the Sichuan-Chongqing region after a decade’s of hard work. Currently, its business presence has been extended to Tibet, known as the roof of the world.

Chengdu

Sichuan-Chongqing Division

Chongqing

Guizhou Division

Guizhou Division, established in May 2005, is the retailer of many international sports & leisure life style brands and operates about 100 stores. Since 2007, Guizhou Division has started the stage of rapid growth and comparative advantages have also been established. With the excellent corporate culture, abundant team efforts and growing market demand, Guizhou Division has become the market leader of sports & leisure life style brands in Guizhou, and will make every endeavor to secure a foothold in the market of Yunnan.

Guiyang

Guangdong-guangxi Division guangxi branch

Guangdong-guangxi Division guangxi branch, established in December 2005, is the longest-standing division of Pou Sheng, takes full charge of the business operation, and manage various renowned international sports & leisure life style brands in large and medium-sized cities (including Guangzhou, Nanning and Hainan Island) within the region. After ten years of relentless effort, Guangdong-guangxi Division guangxi branch has become a leading retailer in the regional market of sports & leisure life style brands. Tapping various kinds of marketing activities and extensive service coverage in addition to the provision of top-tier products, Guangdong-guangxi Division guangxi branch expects to stay closer with consumers, thus truly realizing “bi-directional communication with customers”.

Nanning

Henan Division

Henan Division, established in 2006, operate and manage several of reputable domestic and international sports & leisure life style brands across large and medium-size major cities in Henan. With approximately 1,000 employees in over 200 stores, Henan Division has become the leader of the retail market of sports & leisure products in Henan region. Located in the central part of China, Henan Division will surely become one of a core area that contributing to the booming growth of Pou Sheng Group in the future.

Zhengzhou

Shanxi-Hebei Division shanxi branch

Shanxi-Hebei Division shanxi branch, with a strong sense of business integration and cultural fusion, has rapidly completed the integration of companies into Pou Sheng’s culture. While upholding merits of the formerly acquired companies, Pou Sheng’s philosophy has also been assimilated by Shanxi-Hebei Division shanxi branch to grow the business in a healthy, steady and sustainable manner. With hundreds of directly operated retail outlets covering large and medium-sized cities in Hebei province, we have become the most preferred retailer in the sports & leisure life style industry in Hebei. Shanxi-Hebei Division shanxi branch is now at the stage of rapid growth, and it has also extend business presence into Inner Mongolia. In 2015, Shanxi-Hebei Division shanxi branch works with unprecedented team spirit and passion with a common goal to create new record high business results for Shanxi-Hebei Division shanxi branch.

Taiyuan

Liaoning dalian Division

Liaoning dalian Division, established in September 2002, takes full charge of the business operation, management and sales activities of renowned international sports & leisure life style brands in Dalian, Dandong, Yingkou and Panjin. With relentless efforts for more than a decade, Liaoning dalian Division has become the leader of the retail market of local sports & leisure life style brands.

Dalian

Hunan Division

Hunan Division was established in 1997. With unremitting efforts for more than a decade, it has become the largest r of sports & leisure life style brands in Hunan. By virtue of gathering a number of renowned international sports & leisure life style brands, Hunan Division is leading the new trend of sports & leisure life style in the Hunan region with an energetic and avant-garde store image as well as its professional and quality services.

Changsha

Jiangxi Division

Pou Sheng Jiangxi Division was established in 2005. With efforts in market consolidation and integration, it has become the biggest sports & life style product retailer in Jiangxi, distributing various top-tier international brands, with more than 100 directly operated retail outlets and franchisees stores covering all major cities and counties of Jiangxi province.

Nanchang

Zhejiang Division

Zhejiang Division, established in 2003, is engaged in the distribution of various domestic and international top-tier sports & leisure life style brands through over 500 stores across major cities and counties in Zhejiang. Sales coverage have also been extended to lower tiers cities and towns of developing areas.

Zhejiang

Guangdong-Guangxi Division

Guangdong-Guangxi Division, established in December 2005, is the longest-standing division of Pou Sheng, takes full charge of the business operation, and manage various renowned international sports & leisure life style brands in large and medium-sized cities (including Guangzhou, Nanning and Hainan Island) within the region. After ten years of relentless effort, Guangdong-Guangxi Division has become a leading retailer in the regional market of sports & leisure life style brands. Tapping various kinds of marketing activities and extensive service coverage in addition to the provision of top-tier products, Guangdong-Guangxi Division expects to stay closer with consumers, thus truly realizing “bi-directional communication with customers”.

Guangzhou

The headquarters of Pou Sheng International in Hong Kong

The headquarters of Pou Sheng International in Hong Kong is mainly composed of Administrative, Company Secretarial, Finance and other functional departments. The Company Secretarial Department supports the Board of Directors of the Company and its committees upholding strong corporate governance principles and adhering with statutory and regulatory compliances. It coordinates with other departments in preparing the company’s financial reports, announcements and other corporate documents to the shareholders and organizing the annual and special general meetings, and to offer a wide range of routine company secretarial services for the group companies. Finance Department, inter alia, responsible for the establishment of finance accounting system in accordance with Hong Kong Financial reporting Standards, timely and accurate preparation of financial statements of the company and the group, and to provide accurate and timely financial information to the management for their decision-making.

Hongkong

Anhui Division

Anhui Division, established in 2007, has over one thousands of employees working across the Jianghuai region. It is responsible for the business operation and management of dozens of renowned international sports brands in Anhui. Through excellent management with high growth for a decade, Anhui Division has become the most profitable retailer of top-tier sports brands, with the widest coverage and the largest business scale in Anhui.

Hefei

Jiangsu nanjing Division

Nanjing was a city of China’s Olympic dream, and Jiangsu nanjing Division was duly established there on August 2nd 2006. Through years of efforts by the team, it has become an important retailer of sports brands in the market of Nanjing, and is the dealer of a number of sports & leisure brands with over 400 employees working at about 80 directly operated retail outlets in Nanjing, Zhenjiang, Yangzhou, Yancheng, Lianyungang, Huaian, Suqian and Xuzhou.

Nanjing

Shanghai Division

Shanghai, a prosperous market place, is one of the city in China that attracts the presence of almost all of renowned brands. Shanghai Division based on “Innovation”, one of the core value of Pou Sheng, set up a retail innovation incubator trial zone in Shanghai in January 2014. Building on top of the existing operation, Shanghai Division is committed to develop and explore new business models, new operation processes and new retail formats, help extending Pou Sheng’s lead in the retail industry.

Shanghai

Shandong Division

Shandong Division, established in August 2005, is mainly engaged in the retail and wholesale of sports & leisure life style supplies, as well as the establishing and managing various formats of sales channels. It has set up sales outlets across major cities and shopping malls in Shandong. Shandong Division is committed to becoming the strongest and most innovative retailer focused on professional sports & leisure supplies in Shandong, and also the most preferred retailer of consumers. It also aims at becoming the best partner of brand companies. Within Pou Sheng Group, Shandong Division serves as a model with long-term efforts in social welfare and cultural training for employees.

Qingdao

Beijing Division

Beijing Division, established in 2001, is focused on developing the market of sports & leisure life style products across various regions in Beijing, mainly involving the retail and franchising of a number of domestic and international sports & leisure life style brands. It has nearly 400 directly operated retail outlets and more than 2,300 employees. The business of Sports City is also taking shape. The sales volume of Beijing Division has always ranked the top amongst other divisions of the Group.

Beijing

Tianjin Division

Pou Sheng International made a presence in Tianjin in August 2001, and now has nearly 1,000 employees working in over 100 stores. By virtue of its solid business model, stable growth of business scale and steady development, Tianjin Division has held an influential position and an important say in the operation of the sports supplies in Tianjin. In addition to the original and traditional business, Tianjin Division has been actively seeking new breakthroughs by diversifying its business toward the outdoor leisure sector in recent years and has operated in combination with the Group’s abundant resource and the highly efficient process-based sales management system of Tianjin Division.

Tianjin

Liaoning shenyang Division

Liaoning shenyang Division, established in February 2012, takes full charge of the sales operation and management of renowned international sports & leisure life style brands in Shenyang, Anshan, Fushun and Benxi. It has more than 300 stores with nearly 2,000 employees, covering major top-tier shopping malls in Shenyang and surrounding areas, and is also Shenyang people’s first choice for buying sports & leisure life style apparel. Liaoning shenyang Division has been able to adapt itself to the business and corporate culture of Pou Sheng International within a short period of time, and is at the stage of rapid growth now.

Shenyang

Jilin Division

Jilin Division, established in March 2012, takes full charge of the sales operation and management of renowned international sports & leisure life style brands with about 100 stores in Jilin province. Over the past two years, the turnover of Jilin Division has been increasing steadily and its business scale has been expanding also, making it a rising star of Pou Sheng international in the Northeast part of China.

Changchun

Heilongjiang Division

Heilongjiang Division, established in December 2004, is mainly engaged in the retail and wholesale business of top-tier international sports brands with its business presence covering tens of cities across Heilongjiang. It owns more than 200 directly operated retail outlets and franchised stores, and has set up sales POS at premium shopping malls of various districts. In 2014, Heilongjiang Division launched an innovative program named “Sports Supermarket”, which is the pilot project of Pou Sheng’s exploration in the sector of mega store of sports supplies. It brought about relaxed shopping atmosphere and free shopping experience and was characterized by open-end display design, thus providing consumers with real comfort.

Harbin

Jiangsu wuxi Division

Jiangsu wuxi Division is always ready to take challenges and is also able to maintain steady profitability, making it a sports & leisure life style supplies retailer with promising performance in the market of southern part of Jiangsu. With its business presence widely distributed across department stores and shopping malls in Wuxi, the division now owns more than 100 stores and has become the largest retailer of sports & leisure life style brands in Wuxi and Suzhou. During the year and the year to come, Jiangsu wuxi Division will be focused on developing businesses in Changzhou and Nantong, with an attempt to become the most competitive sports & leisure life style retailer in the southern of Jiangxu.

Wuxi

Shanxi-Hebei Division

Shanxi-Hebei Division, with a strong sense of business integration and cultural fusion, has rapidly completed the integration of companies into Pou Sheng’s culture. While upholding merits of the formerly acquired companies, Pou Sheng’s philosophy has also been assimilated by Shanxi-Hebei Division to grow the business in a healthy, steady and sustainable manner. With hundreds of directly operated retail outlets covering large and medium-sized cities in Hebei province, we have become the most preferred retailer in the sports & leisure life style industry in Hebei. Shanxi-Hebei Division is now at the stage of rapid growth, and it has also extend business presence into Inner Mongolia. In 2015, Shanxi- Hebei Division works with unprecedented team spirit and passion with a common goal to create new record high business results for Shanxi-Hebei Division.

Shijiazhuang

Taiwan Division

Taiwan Division, established in October 1999, was a retailer of a single brand at the very beginning. After studying market channel distribution for more than five years and by virtue of strong customer relationships, Taiwan Division became the retailer of a renowned international brands in July 2005, and subsequently registered a sales volume of over one million pairs of shoes for that brand, thus setting a new record for Taiwan. Given the team’s expertise in operation know-how and successful performance, Taiwan Division has eventually introduced more renowned and popular international brands in Taiwan, and delivered remarkable sales results in the meantime. Taiwan Division, being small but exquisite and flexible, is able to respond to challenges from the ever changing market. The operation team has taken the opportunities provided from the market, with its effective team work, to grow the sports & leisure market in Taiwan.

Taiwan

Sichuan-Chongqing Division

Lhasa

Guizhou Division

Kunming

Shanxi Division

Xining

Shanxi Division

Lanzhou

Shanxi Division

Yinchuan

Shanxi-Hebei Division

Hohhot

Hubei Market development committee

Since its establishment on November 1st 2004, Hubei Market development committee has upheld the business philosophy of “Dedication, Loyalty, Innovation and Service” and maintained a momentum of rapid growth. As of to date, we have formed a massive scale composed of nearly 200 stores and more than 1,000 employees, supported by an efficient business team. “Higher, Faster, Stronger” is not only the motto of modern Olympic Games, but also the motto of every team member of Hubei Market development committee.With continue growth efforts for over a decade, from Xi’an as the base, our business presence has been extended to Gansu, Ningxia, Qinghai and Wuhan.

Wuhan

Guangdong-Guangxi Division

Guangdong-Guangxi Division, established in December 2005, is the longest-standing division of Pou Sheng, takes full charge of the business operation and management of renowned international sports & leisure life style brand names in various large and medium-sized cities (including Guangzhou, Nanning and Hainan Island) within the region. After ten years of relentless effort, Guangdong-Guangxi Division has become a leading enterprise in the regional market of sports & leisure life style brand names. Tapping various kinds of marketing activities and extensive service coverage in addition to the provision of top-tier products, Guangdong-Guangxi Division expects to stay closer with consumers, thus truly realizing the belief of “understanding each other via sports activities”.

Haikou

Fujian Division

Fujian Division, established in September 2004, has two offices in Quanzhou and Xiamen respectively, responsible for the operation of various top international brands. As of the end of 2013, Fujian Division owned more than 100 directly operated retail outlets and had nearly 1,000 employees. With over a decade of operation, Fujian Division has been expanding the market share.

Fuzhou

SENIOR MANAGEMENT

Ms. CHANG, Su-Ching

CHANG, Su-Ching, is currently a Vice President of the Company and its subsidiaries (the “Group”), in charge of Omni Channel Platform, Operation & Business Management Department, Product Management Department and Wholesale Department. She is also a director of various subsidiaries and a joint venture of the Company, and a supervisor of certain subsidiaries of the Company. She was appointed as the Vice President of Finance Department of the Group in September 2011. Ms. Chang graduated with a Master degree in Finance from National Taiwan University. She has more than 20 years’ working experience in treasury, cash management and financial planning.

Mr. LIAO, Yuang-Whang

LIAO, Yuang-Whang, also known as Daniel Liao, is the Chief Financial Officer of the Group. He is also a director of various subsidiaries of the Company, and a supervisor of a subsidiary of the Company in China. He joined the Group as the Acting Chief Financial Officer in March 2020 and was later re-designated to the current position in August 2020. Mr. Liao obtained a Bachelor degree in Management Science from National Chiao Tung University in Taiwan in 1991 and a Master of Philosophy degree from University of Cambridge in the United Kingdom in 2000. He was the head of management accounting department of Pou Chen Corporation (“PCC”). Before joining PCC, Mr. Liao held executive/management positions, including chief financial officer, senior vice president of finance and chief executive officer, as well as executive director and non-executive director of board of directors in several listed companies in Hong Kong. He also worked as investment director in private equity for Asia region of Citibank Hong Kong and vice president in corporate finance of Citibank Taiwan. Mr. Liao has more than 25 years of experience in banking, finance, corporate governance and business operation.

Mr. WANG Jun

WANG Jun, is currently an Executive Vice General Manager of the Group, in charge of Retail Operations Headquarters and Strategy Channel Development Department. He is also a director of various subsidiaries of the Company. He joined the Group as a Vice President, in charge of Brand and Merchandising Management Department in April 2014. Mr. Wang graduated from the Department of Marketing of the Capital University of Economics and Business in Beijing. He has extensive experience and achievements in strategic planning, sales marketing, product branding, and retail operation.

CORE TEAM

Mr. CHENG, Chia-Lin

CHENG, Chia-Lin, is currently the Vice General Manager of the Company’s Administration Logistics Headquarter. Mr. Cheng holds a Master degree from Da-Yeh University in Taiwan, majoring in Industrial Engineering and Management. Prior to joining the Company in 2017, he worked in Pou Chen Group from 2002 to 2017 and served as an associate position in the executive director’s office and the human resources department. He has extensive experience in administrative management and human resources management.

Mr. LI Zhi

LI Zhi, is currently the Vice General Manager of the Company’s Sports Platform Headquarter and is also a director of several subsidiaries of the Company. He joined the Company in November 2001 and grew with the Company. Mr. Li graduated from the Marketing Department of Beijing University of Technology. He has more than 20 years of working experience in market development, business negotiation and large-scale retail management.

Mr. LIN Tao

LIN Tao, is currently the Vice General Manager of the First Division of Merchandise & Retail Business Unit of the Company and is also a director of a subsidiary of the Company. He joined the Anhui Regional Department of the Company as a General Manager in July 2007. Mr. Lin graduated from the Department of Systems Science and Scientific Management in University of Science and Technology of China. He has extensive experience and many accomplishments in strategic planning, corporate management and talent development.

Mr. SONG Hua

SONG Hua, is currently the Vice General Manager of the Second Division of Merchandise & Retail Business Unit of the Company, and is also a director of several subsidiaries of the Company. He joined the Company in December 2008 as the General Manager of the Shanxi Division. Mr. Song graduated from the Department of Industrial Electrical Automation at North University of China. He has extensive experience and good performance in market development, business negotiation, strategic decision-making and business system operations.

Mr. TANG Guoxing

TANG Guoxing, is currently the Executive Director of the Third Division of Merchandise & Retail Business Unit of the Company. He is also a director of a subsidiary of the Company. He joined the Company in December 2010 as the General Manager of Shanghai Baoyuen Sports Goods Company Limited, Nanjing Branch. Mr. Tang graduated from the Commercial Enterprise Management Stream of Jiangsu Radio and Television University. He has more than 20 years of working experience in large-scale retail management.