Pou Sheng International (Holdings) Limited

Profile of Pou Sheng

Pou Sheng International (Holdings) Limited is the leading retailer and distributor of sportswear and footwear products in Greater China. Pou Sheng was listed on the main board of Hong Kong Stock Exchange in 2008 (stock code: 3813.HK). Today, our business covers mainland China and Taiwan. Pou Sheng has always been flexible in using different store formats, diversified channels, dedicated to enriching membership programme and worked closely with the leading international brands to grow the business together. Innovation and providing excellent service has always been the business principles for Pou Sheng. We strive to strengthen our leading position of the best retailer with quality products and seamless shopping experience through the customized YYsports ecosphere in the sportswear market in the Greater China region.

As a distribution partner for numerous renowned sports brands, Pou Sheng has established a deep and diversified brand distribution ecosystem. We not only maintain long-term distribution partnerships with global brands such as Nike, adidas, PUMA, SKECHERS, Converse, and Under Armour, but also serve as the exclusive distributor in China for brands including PONY, XEXYMIX, and DYNAFIT. Leveraging keen market insights, we continuously optimize our brand portfolio. With an independent and comprehensive sales network spanning online and offline channels, Pou Sheng effectively drives brand promotion and consumer service. By closely integrating distribution with our proprietary channels, we are committed to delivering a holistic sports and lifestyle experience, “Make Sports Your Life”. [Vision mentioned in Chairman’s statement in 2024 Annual Report]”.

Profile of Pou Sheng

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Brand Ecosystem