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Distributed Brands

As a distribution partner for numerous renowned sports brands, Pou Sheng has established a deep and diversified brand distribution ecosystem. We maintain long-term distribution partnerships with global brands including Nike, adidas, PUMA, SKECHERS, Converse, and Under Armour. Leveraging keen market insights, we continuously optimize our brand portfolio. With an independent and comprehensive sales network spanning online and offline channels, Pou Sheng effectively drives brand promotion and consumer engagement. By closely integrating distribution with our proprietary channels, we are committed to delivering a personalized and diverse sports consumption experience to Chinese consumers.

Exclusively Represented Brands

Based on our deep understanding of China's sports consumer market, Pou Sheng continues to strengthen the core competitiveness of its brand matrix. We serve as the exclusive distributor in China for several standout brands, including the classic sports brand PONY, the yoga and athleisure brand XEXYMIX, the professional sports brand DYNAFIT, as well as our own brand, YYLIFE. We are committed to strengthening our market differentiation through exclusive brand representation and proprietary brand innovation, providing Chinese consumers with more personalized and diversified sports retail services, while leading new trends in active lifestyles.

Owned Channels

Pou Sheng has consistently pursed a refined retail strategy, delivering exceptional digital customer experiences while dynamically expanding its physical stores and omni-channel retail footprint. This includes the continued rollout of own channels, the new multi-brand outlet "YYQUALITY", offering consumers premium products with exceptional value, and YYsports Mall, delivering an integrated shopping, sports, and lifestyle experience. By staying ahead of market trends and introducing new business model, Pou Sheng will further strengthen the Group's competitive edge.