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YYsports x NIKE, Leading New Sports Fashion Trend

2017/1/6 10:44:15 Comments Views Sort:Information Update

Three Image Stores, NIKE Running, NIKE Kicks Lounge, NIKE Hoops, Opened in Xidan Joy City Shopping Mall

On December 19th, 2016, three brand image stores, Nike Running, Nile Kicks Lounge, and Nike Hoops, were opened in Joy City Shopping Mall, fashion mecca of Xidan CBD, which is a lively spectacle. Ms. Dong Wei, General Manager of NIKE Greater China Region, Mr. Men Lijun, General Manager of NIKE North District, Mr. Du Wenjun, General Manager of NIKE Basketball Category, Greater China Region, Mr. Eddie Hu, NIKE Strategic Customer Director, Ms. Marry Guo, NIKE Key Account Sales Director, together with Mr. Kwan, Heh-Der, the CEO of Pou Sheng International, Ms. Liu Weili, General Manager of Beijing Region, YYsports and other honored guests attended the opening ceremony. Chinese famous sprinter Zhang Peimeng was also invited as a special guest. Guests cut the ribbon together, and sent their blessing to all three stores.

During the ceremony, NIKE invited elite pro-coach to lead guests and store staff to experience the joy of NIKE RUNNING CLUB, creating buzz for the new image stores.

The cooperation between NIKE and Pousheng International(YYsports) to open NIKE Running store leads to form store matrix including NIKE Running, NIKE Kicks Lounge and NIKE Hoops in Xidan Joy City Shopping Mall. Both sides have caught the strength of fashion circle in Xidan and tried to reach young generation and meet the increasing and various demands of their needs through store matrix. In the future, We will work together under the guidance of the philosophy of all-dimensional “athletes serves athletes”, creating a new retail shopping experience for customers in Beijing region.