As the retail market enters diversified competition, to leverage on one’s competitive advantages and explore new sales channels according to the geographic characteristics has become the new topic for each business sector of Pou Sheng Group. In this regard, we have made a successful attempt in the Heilongjiang region.
“Is the self-serviced sports supermarket operation model viable? We have decided to try it out.” In December 2014, upon careful assessment and analysis on the regional market environment where we operate as well as our own conditions, our staff in the Heilongjiang region commenced the preliminary exploration of an innovative pathway, and conducted an in-depth analysis of the sports supermarket business model. Nonetheless, we faced a number of difficulties in relation to commodity management, store layout, settlement system, personnel arrangement and management system, which were mostly brand new challenges as compared to the well-established franchised store model. Accordingly, the regional staff engaged in field visits and self-exploration, and quickly figured out the market demand of full-line products portfolio and our suitable supermarket operation system. They had also found the optimal display standards and seasonal operation strategies in response to seasonal changes that suit the supermarket model, and actively develop various management tools as well as to revolutionize the sales personnel management system. Meanwhile, they were able to make timely conclusion based on current circumstances and the actual results of integration of supermarket channels specifically design the nine major relevant management systems and safeguard the development of our sports supermarkets. In respect of sales of the supermarkets, our staff came up with creative ideas to widely attract consumers through various promotional events, including store anniversary celebrations. A complete sales management procedure had gradually taken form, which covers promotion, product purchase, store layout and field management, as well as the performance tracking aspects, recording an outstanding sales record of over one million a day.
The sports supermarket in Harbin has been established for more than a year, and recorded encouraging results with a relatively high sales record and high gross profit margin and net profit margin, which reflects the successful selection and operation management of this new business model, and sets a good example for the expansion of sales channels of Pou Sheng Group.
