“You opened today a beautiful Geox store in Qingdao. The first of this Great Partnership in between Geox and YY. Compliments to all your teams and thanks for your continuous efforts!”
This is the letter sent from the GEOX’s China GM to the CEO of Pou Sheng International (Holdings) Limited (“Pou Sheng”) right after the grand opening of the first GEOX brand concept store at Lion Mall on April 28, 2016, in the beautiful coastal city; Qingdao.
Entered into a partnership agreement with GEOX in 2015; Pou Sheng develops the Chinese market together with GEOX. The “GEOX” (Chinese trademark: 健乐士) was founded in the early 1990s by Mr. Mario Moretti Polegato. Meaningfully; “GEO” symbolizes the Earth underneath, while “X” is a mark of unknown, the symbol of technology and new ideas. As such, GEOX has its own unique brand image with full of spirit of exploration, which has been well received and recognized by worldwide customers. Qingdao Lion Mall is located in Shilaoren Business Area, Laoshan District, the new financial district in Qingdao where well sourced with premium customers and abundant in tourism resources that meets well the GEOX’s affordable luxury market positioning. Hand in hand together; the cooperation of Pou Sheng’s outstanding retail team in Qingdao with Geox, will surly write a prelude of an innovative chapter.
