On November 17th, 2016, Pousheng International(YYsports) cooperated with Germany sportswear brand PUMA to open PUMA SELECT BLACK LABEL STORE, strongly entering Parkson Shoping Center in Huaihai Road, Hefei, Anhui. It is the first PUMA BLACK LABEL STORE in Anhui.
As high-end branch of PUMA, PUMA SELECT mix historical classics and innovative heritage together, combine transboundary crash with design ideological trend perfectly, trying to make high-end fashionable products for customers. Products of PUMA SELECT are jointly made by world famous designers, and material and craft are from Europe.
In terms of store design, PUMA SELECT’s outer wall is all black. The style is concise and simple, but full of visual shock. Footwear and costume are mainly based on three colors of black, white and gray, meeting every trendsetter’s needs.
During the opening day, FENTY PUMA BY RIHANNA series had a limited release. The featured product was PUMA Creeper, which perfectly combines revolutionary musical element and fashion sense of Punk Times with sports classics and innovative heritage. As Creative Director of PUMA Women series, Rihanna skillfully mixes her independence in music and fashion with PUMA’s sports style together, showing sexy and fearless attitude thoroughly.
The opening of PUMA BLACK LABEL STORE means that trendsetters can buy PUMA high-end joint products more conveniently, which is also YYsports’long-sought enterprise mission of “provide quality product, all-around consuming experience and service to diversified consumers in sports， life and leisure field”. In the future, YYsports will have more close cooperation with excellent brands home and abroad, building its leading position of best retailer in sports and leisure field in China.