On June 30th, 2016, Pousheng International (Holdings) Ltd. officially announced Mr. Guo Ailun, the all-star player of the China National Men’s Basketball Team, signed a strategic partnership agreement with Pousheng International to become an YYsports 胜道 ambassador. YYsports 胜道 is the channel brand name of the Pousheng International.
In the morning of the 30th, Mr. Guo Ailun visited Pousheng International Shanghai Headquarters to report to Mr. Kwan Heh-Der, C.E.O. of Pousheng International, on his new appointment as the Chief Experience Officer of Pousheng International. Mr. Guo is quite excited about his new job, and is confident that he will be a major contributor to Pousheng moving forward.
In the afternoon, Pousheng also held a “meet the press” ceremony to officially welcome Mr. Guo into the Pousheng family. In the meantime, VIP members of YYsports 胜道 were invited to jointly kick off a program called “YYsports 胜道to Rio” or “一起胜道里约” basketball “training session” that will help prepare Mr. Guo for the Rio Olympic game.
After the press conference, Mr. Kwan Heh-Der, C.E.O., expressed his excitement and honor to work with a sports star like Mr. Guo. It will be a new era for Pousheng, and beginning of a series of sports marketing events and program initiatives. Mr. Guo’s characters reflects perfectly on Pousheng’s core values in delivering “Health, Athleisure, Sports, Fashion, and Green” to its customers. We believe, through Mr. Guo’s all-star ambassadorship, his positive role model personality, and persuasive sports star influence, he will help elevate Pousheng’s company image to new heights, attract more consumers, and speed up the execution of Pousheng’s strategic transformation that offers quality products and service to better meet our diverse customer’s needs.
