On December,24th,2016,Pousheng International (Channel Brand YYsports) cooperated with strategic partner,Italian top leisure shoes brand GEOX to grandly enter Baolong City,Binjiang District, Hangzhou.Baolong City is located on the north of Binjiang main street with a total area of 400 thousand square meters,which is an integrated commercial syntheses with education,entertainment, leisure,catering,fashion consuming,tourism and culture.
The store on the 1st floor of Baolong Commercial Plaza is the first exclusive shop of GEOX in Binjiang District,Hangzhou.It adheres to the concise and environmental design style of brand,using multiple wooden and transparent material to convey comfortable and healthy philosophy.Such high-quality store with Italian customs and fashion tastes is aimed at bringing the"Respira"brand concept of GEOX to every customer through natural and comfortable shopping environment.
GEOX originates from Italy and is famous for its exclusive innovative technology,which is called"Respira Shoes".It is popular all over the world for its "ventilated,moisture wicking,cold-proof,water-proof"hi-tech innovation.NEBULA series released during the opening take inspiration from world competitive sports and physical sports and renovate traditional ventilated concept.It has light and agile style,rich color and ultramodern shoe vamp design that accords with human foot structure.
The cooperation between Pousheng International (YYsports) and GEOX is because both sides capture the consumers' appeal of pursuing leisure and fashion.It also accords with Pousheng's brand DNA of "health,leisure,sports,fashion,green".We believe the cooperation will bring transcendental shopping experience to more customers.