On January 6, 2018, Nike with it’s strategic partner YYsports held the grand opening of Nike Kicks Lounge Experience shop in Beijing U-Town shopping mall.
September 21st in Beijing,the world‘s largest shoe manufacturing enterprise - Pou Chen International Group, announced the establishment of " Yue Yuen innovation and entrepreneurship Fund (abbr. Fund)"
On July, 2017, the brandnew PUMA store made grand opening in Beijng Wukesong Huaxi Live. The opening was held collectively by YYsports and its strategic partner PUMA.
On July 19th 2017, First adidas Sports Experience Mini Brand Center in Beijing Huaxi Live made grand opening. The opening was held by YYsports and its strategic partner adidas.